About Norton Way Motorcycles

Here at Norton Way Honda, we constantly aim for the highest standards of customer satisfaction. By being flexible and adaptable, and by ensuring a caring attitude means you will achieve the highest levels of customer satisfaction.

Norton Way Honda, is a local authorised Honda Motorcycle dealership in Letchworth, Hertfordshire, and is part of the Norton Way Group. You are able to browse our range of new Honda Motorcycles and of course our huge selection of used motorcycles at our showroom here in Letchworth, Hertfordshire. We also have full a full motorcycles aftersales facility, providing motorcycle servicing for all makes and models. You can also buy motorcycle parts - get information on parts and services and catch up with the latest news. You can book a test ride for any motorcycle in the Honda motorcycle range, book a service or MOT, or order a part for your bike. Whatever you're looking for, our friendly and helpful staff are here to help.

Want to find out more? Why not come and visit us or give us a call on 0146 275 4376 to speak to one of our qualified staff. You can always pop in for a brew at our in-store Café.

Norton Way Group - Company History

Norton Way Group was formed by a management buyout of a Honda dealership in Letchworth in 1989.

Since that time the Managing Director, David Grainger has added a Mazda dealership on adjoining land and purchased an existing Peugeot franchise to strengthen the Business.

With combined expansion ever in mind David opened the innovative Chiswick Honda brand centre on the site of the old Honda UK head office in 2001. This was the culmination of many years of hard work, and planning.

In 2004 Norton Way Group relocated its highly successful corporate operation to a purpose built facility in Arlesey.

In April 2008 the shareholders of Norton Way Group Limited and Marubeni made an agreement to transfer the control of the Norton Way Group to Marubeni Corporation subsidiary, Marubeni Auto Investment (UK) Limited. Since then Norton Way Motors has continued to grow, opening our third Honda dealership Dunstable Honda in May 2009 and introducing the Suzuki brand to the group in September 2009, with Norton Way Suzuki in Letchworth.

Norton Way Motors continues to grow in 2012 with the introduction of Nissan brand to the group, through the launch of our brand new dealership Norton Way Nissan in February 2012. Occupying 1035m2 of space, the new dealership operates as 4x4 specialist dealership offering vehicles such as the Nissan Navara and X-Trail and also offers a wide array of Nissan’s latest models. With the launch of Wimbledon Park Honda and Norton Way Skoda in April 2012 at our site in South West London, SW18, Norton Way have now increased to four Honda dealers and introduced Skoda to our group with our new Skoda Approved Repairer situated at Norton Way Skoda.

Marubeni History In Brief

Marubeni was founded in 1858 in the western part of Japan when a merchant started trading in textile materials. Since then, his family business has expanded into other commodities and overseas. In 1949, Marubeni Corporation was formally incorporated.

Marubeni, through a large number of mergers and acquisitions, became one of the largest general trading companies in Japan. This type of business is rather unique to Japan, and as a result Marubeni is one of the largest trading companies in the world. Today, with an annual turnover of US$80 billion and is ranked 211th in the Fortune Global 500.

Marubeni Automotive consists of some 50 companies/dealerships and is headed by Marubeni Corporation Automotive Department in Tokyo. The activities vary from import/export, retail import/distribution, service, retail finance and even manufacturing (as a minority investor with mainly Japanese manufacturers).
It is not an easy task even for us to explain the business of Marubeni in a short space, so we invite you to view our website www.marubeni.com

The ethos behind Norton Way remains the same, with the focus on quality rather than volume, and ‘being the best’. Success has translated into Industry Awards; including Businessman of the year, and Employee of the year. We have also received Motor Trader awards including Franchised Dealer of the year for Chiswick Honda, Sales Team of the Year and Dealer Principal of the year.

New Honda Bikes

The entire Honda Bike range is currently available to view and test ride at Norton Way Honda, part of the Norton Way Group.

You can view the following Honda bikes here at our showroom in Letchworth, Hertfordshire:

Honda Super Sports range, Honda Adventure Motorcycle Range, Honda Sports Tourers Motorcycle Range, Honda Touring Motorcycle Range, Honda 125cc Motorcycle Range, Honda Scooters Range

Name & Registered Office:
Company No. 00730865